The UK-based gaming technology company Pariplay Ltd revealed that it has inked a partnership agreement with World Lottery Club, which is currently operated by Annexio Limited. Under the terms of the deal, the British company which serves various land-based casinos as well as iLotteries and iGaming operators is to see its entire portfolio go live with the Isle of Man-based international lottery betting brand.
As mentioned above, the full product suite of branded and original online scratch cards of Pariplay will be integrated with the current online offering of World Lottery Club.
The General Manager of Pariplay Adrian Bailey commented on the deal, saying that the unique and qualitative scratch cards of the company would help World Lottery Club attract new customers. He added that the products of the UK-based company would also help them to re-engage the already existing customers who are engaged with the World Lottery Club.
Mr. Bailey explained that Pariplay would be happy to have a long-term content partnership with the Isle of Man-based lottery operator that would see the scratch cards become one of the major offerings in the brand’s offering.
Under the terms of the agreement, the scratch cards portfolio of Pariplay will go live with the World Lottery Club, which operations have been regulated by the Isle of Man Gambling Supervision Commission and the UK Gambling Commission. The brand has been aimed at expanding its current scratch cards section and diversifying its major offering.
Up to date, Pariplay’s in-house development studio is primarily focused on creating a large variety of games of different iGaming verticals. The UK-based supplier works in collaboration with a large number of companies to provide them with unique and qualitative online casino slots, original slots, keno and bingo games. In addition, Pariplay is widely known for its massive portfolio of online scratch cards.
The Chief Marketing Officer of Annexio Limited, owner of the World Lottery Club – Meni Michaeli – confirmed of the deal. He explained that the company provided its customers with a large variety of international lotteries, so Annexio Limited was focused on a marketing strategy of product diversification that would be continued thanks to the partnership agreement with Pariplay and the addition of its scratch cards.
Mr. Michaeli described the British company as one of the leading development studios for games in this niche and explained that the deal would give their players access to the best scratch cards in the industry.
- Author
Daniel Williams
